Prospect STR owners with substance
'Thinking of selling?' gets deleted. 'Your property is underpricing peak season by 18%' gets a phone call.
STR OPTIMIZER · REVENUE AUDIT
Show an STR owner the revenue they’re missing. Own the relationship.
STR Optimizer is the agent-branded revenue audit for short-term rentals. Benchmark any property against its comps across pricing, occupancy, amenities, listing and ops — then hand the owner a 90-day plan with your name on it.
FREE 14-DAY TRIAL · BRANDED TO YOU IN MINUTES · CANCEL ANYTIME
Try STR Optimizer first — exactly what your clients will see →
THE LEAD ENGINE
Pro unlock = a lead in your inbox.
When a STR owner wants the AI analysis, they enter their name and email (phone if they choose) to get it. That lead — plus which tool they came from — routes to you the moment it happens. Their financial inputs stay private on their device: you get the person, not their spreadsheet. One closed deal pays for REDE for years.
Why agents use it
A tool your clients use. A brand they remember. Leads that come to you.
Stay valuable after the closing
Run an annual revenue audit for every STR buyer you've closed. You become the agent they never leave.
First call when they sell
The agent who helped an owner earn more is the agent who gets the listing — and the referral.
What’s inside
Everything STR Optimizer does
Property scorecard
A letter grade across six dimensions: pricing, occupancy, amenities, listing, reviews and margin.
Revenue opportunity
The dollar gap between the property today and top-quartile comps on ADR and occupancy.
Pricing & seasonality strategy
AI benchmarks nightly rates against comps and builds a month-by-month pricing plan.
Amenity gap analysis
High-impact amenities the competition has — with cost and ADR-lift estimates.
Listing & review audit
Title rewrite, photo order, keywords, and the review fixes that lift ratings fastest.
90-day action plan
Everything synthesized into a prioritized roadmap, exported as a branded PDF.
How it works
From link to lead in four steps
Enter the property
Basics, amenities, listing and operating numbers.
Add comps
3–10 similar listings in the market.
Run the AI analyses
Seven analyses, each returning specific moves.
Deliver the plan
A branded 90-day roadmap with your contact info on every page.
Questions agents ask
Frequently asked questions
What is STR Optimizer?
STR Optimizer is a short-term rental revenue analysis tool built for real estate agents. It benchmarks a property against comparable listings across pricing, occupancy, amenities, listing quality, reviews and margins, then produces a prioritized 90-day action plan.
How do agents use it to win business?
As a prospecting and retention tool: run a revenue audit for STR owners in your market to open conversations, and for past buyer clients to stay valuable long after closing. The owner who earns more because of you lists with you.
Where do the comps come from?
You add 3–10 comparable listings from your market — manually or via CSV. The AI analyses benchmark against exactly the comp set you choose.
Is the report branded to me?
Yes. Your REDE personal link puts your name, contact info and colors on the app and on the exported PDF plan.
Does it capture leads?
Yes. When an owner unlocks the AI analyses, they provide their name and email (phone if they choose) to receive them — and that lead routes to the agent whose link they used. The owner's property numbers stay private on their own device.
What does STR Optimizer cost?
STR Optimizer is included in REDE Platform plans. Start with a free 14-day trial.
Put your name on the tool your clients already need.
Start a free 14-day trial of the REDE Platform. STR Optimizer is branded to you in minutes — no credit card required to explore.